The value segment of the Dreamster line mattresses includes models with thickness ranging from 7 inches to 12.5 inches. These products with economy prices are aimed at consumers who would like to take their new mattress home with them. The mattress range, rolled & compressed and packaged in a box, comes with individual pocketed spring combined with various luxurious materials.
Dreamster expects the line to be popular for e-commerce and in-store pick-up. These are fantastic products but, for a long time, consumers were skeptical. Shoppers would see a mattress in a box and be nervous about its quality.
But Dreamster has come into the marketplace with a lot of good reasons behind them, and that’s changing the game. We have brought a new revolution into the category that is benefiting everyone who buys Beds on Wheels.
While millennial have been the typical target of Dreamster Beds on Wheels, we have design it to appeal to another different demographic. Aiming for more mature, cost-conscious consumer group who is looking at some savings, at the same time still able to have quality product at the convenience of pick and go concept.